The playbooks we actually run
Not lead-magnet fluff. These are the working documents behind our client campaigns, written up in full. Free. We ask for an email so we can send updates when the tactics change.
The Dental Clinic Google Ads Playbook
Campaign structure, treatment economics, geographic targeting, the negative keyword list that matters, and why most dental ad budget is lost after the phone rings.
Get the playbook PLAYBOOK · 11 MIN READThe Healthcare Patient Acquisition Playbook
Acquiring patients within the rules that actually apply: what a clinic may and may not claim, why cost per enquiry is the wrong number, and the front-desk arithmetic that decides whether any of the spend was worth it.
Get the playbook PLAYBOOK · 12 MIN READReal Estate Lead Generation for Developers
Why tripling your cost per lead usually cuts your cost per booking, the form that does the filtering, and how to measure a decision that takes six months. Written for developers selling their own inventory. Channel partners have different economics and a separate playbook.
Get the playbook PLAYBOOK · 11 MIN READReal Estate Lead Generation for Channel Partners
What commission actually lets you spend on a lead, why your form should capture requirements rather than filter them, and how to win a portal enquiry that five other brokers received at the same moment.
Get the playbook PLAYBOOK · 8 MIN READScaling Meta Ads on Indian Unit Economics
Why imported US playbooks break here, how to derive a ROAS target from your own costs, and the return-to-origin correction that decides whether a healthy dashboard is telling you the truth.
Get the playbook PLAYBOOK · 10 MIN READSurviving Google Merchant Center
The rejections you will hit, in the order you will hit them, what each one actually means, and how to clear it without burning review cycles guessing.
Get the playbook PLAYBOOK · 12 MIN READThe D2C Retention Playbook
What a customer is actually worth after the first order, why the first order usually loses money on purpose, and the operating changes that move repeat rate more than another discount code ever will.
Get the playbook PLAYBOOK · 11 MIN READRunning Google Business Profile Across Five Outlets
The access model that stops outlets drifting apart, the three things that get profiles suspended, the audit sheet to run per outlet, and why discovery searches are the only number worth reporting.
Get the playbook