The Dental Clinic Google Ads Playbook
Campaign structure, treatment economics, geographic targeting, the negative keyword list that matters, and why most dental ad budget is lost after the phone rings.
How we structure Google Ads for dental clinics in dense urban markets: treatment economics, campaign structure, geographic targeting, a 284 term negative keyword list, and why the front desk moves cost per case more than any bid adjustment.
What is inside
- Why dental campaigns fail before they launch
- What each treatment is actually worth
- Where the money leaks
- Structuring by treatment value
- Match types and search intent
- Geographic targeting in a dense catchment
- The negative keyword list
- Measuring to booked appointments
- After the phone rings
- What Google restricts in this category
- The first thirty days
It closes with a one-page checklist you can hand to whoever runs this day to day.
Enter your email and we will send the full playbook as a PDF, plus a note whenever we materially update it. No sequence, no sales calls. You can unsubscribe in one click.
This playbook pairs with our work in healthcare marketing.
Rather we just ran it for you?
Send a message. We will reply on WhatsApp with a first read on your account.