Scale
2 years, ongoing
Jubilant Restaurants
Two restaurant brands across five outlets, where GBP listings had drifted badly out of sync.
5
Outlets under management
The problem
Five locations across two brands had inconsistent hours, duplicate listings fragmenting reviews, incomplete category selections, and photo libraries that had not been updated in over a year. Discovery searches were low because the listings simply did not match what people searched for.
What we did
- Audited and consolidated duplicate listings across all five outlets
- Standardised categories, attributes, hours and service options
- Built a photo refresh cadence per outlet
- Implemented a review response workflow with target response times
- Ran location-specific campaigns with geographic separation to prevent cannibalisation
The outcome
Discovery search growth came almost entirely from category and attribute corrections rather than advertising. The listings were being excluded from results they should always have appeared in.
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