Google Ads Run by People Who Spend Their Own Money
We run our own D2C brands, so we have felt every rupee of wasted ad spend personally. That changes how an account gets built: tracking verified before launch, disciplined match types, and a flat refusal to let Google's automation quietly rewrite your keywords.
What makes Google Ads work or fail?
Google Ads shows your business at the exact moment someone searches for what you offer. Whether it makes money comes down to three things: are you tracking the right conversion accurately, are you bidding on the right intent, and is the page you send people to good enough to convert them. Most underperforming accounts fail on the first one.
A surprising number of accounts we audit are optimising toward a conversion signal that fires incorrectly, double-counts, or does not fire at all. When that happens, Google's automated bidding confidently spends your budget chasing nothing, and the dashboard looks busy while the phone stays quiet.
The other quiet killer is Google's own "auto-apply recommendations", which can delete entire keyword sets overnight. We have inherited accounts where exactly this happened and the owner had no idea their performance collapse was self-inflicted by the platform. We switch it off and review every suggestion by hand.
Ad platforms are built to encourage spending, not efficient spending. Percentage-of-spend agencies are aligned with that incentive; we are not. Because we spend our own money on these same channels, our instinct is to protect the budget, not inflate it, which over a year is usually the difference between a channel that pays for itself and one that just looks active.
How we run google ads
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01
Verify tracking first
Conversion actions, call tracking and offline import tested and confirmed before a rupee is spent. An account optimising toward a broken signal spends confidently on nothing.
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02
Rebuild structure
Clean campaigns with disciplined match types, thorough negative keyword lists, and auto-apply switched off. Legible enough that another agency could understand it in an hour.
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03
Launch and read the data
We watch search terms weekly, where the real waste lives, and shift budget toward what produces customers, not clicks.
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04
Scale what works
Once the profitable pockets are clear, we expand them and cut the rest. Reporting stays in plain language throughout.
What's included
Conversion tracking done right
Verified conversion actions, call tracking and offline import before launch.
Search, PMax, Shopping, YouTube
The right campaign types for your goal, built and managed properly.
Negative keyword discipline
Weekly search-term review to stop wasted spend where it actually leaks.
Honest reporting
Spend, cost per acquisition, and what changed: readable by a business owner.
The Dental House Mumbai
A ten-year-old Chembur clinic losing patients to newer practices in the same few streets.
Read the case studyIndustry context changes the playbook
The same service looks different depending on the economics and compliance of your sector. These are the ones we run google ads for most.
A monthly management retainer, flat rather than a percentage of your spend, because that keeps our incentive aligned with spending well. Around one lakh a month in media is where a retainer starts making mathematical sense; below that we will point you to our free guides instead.
Google Ads: common questions
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Around one lakh rupees a month in media spend is where a retainer starts making mathematical sense. Below that the fee eats the return, and we will point you to our free guides instead.
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No. We prefer flat retainers. Percentage-of-spend creates an incentive to spend more rather than spend well, and we would rather be on your side of that.
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You do, always. We work inside your account via manager access. If we part ways, everything stays with you, including the history.
Ready to talk Google Ads?
Send a message and we will reply with a first read on your account, before any conversation about fees.