Amazon and Flipkart, Run Properly
Marketplace advertising rewards listing quality more than clever bidding. A perfectly optimised campaign pointed at a weak listing just burns money efficiently. We fix the listing first, then the ads, and we will tell you honestly if the channel suits your margins at all.
How does marketplace marketing actually work?
On Amazon and Flipkart, your success is decided by two things working together: how well your listing converts browsers into buyers, and how efficiently your ads bring qualified traffic to it. The listing comes first, because the conversion rate it produces sets the ceiling on what your ads can profitably bid.
A great campaign pointed at a poor listing is money set on fire in an orderly fashion. Title, bullets, A+ content, images and backend keywords all move conversion, and conversion is what makes advertising affordable. Get the listing right and the ads suddenly work; leave it weak and no bid strategy saves you.
The other gatekeeper is reviews. Rating and review count quietly gate visibility, buy-box eligibility and conversion across the platform. Reaching the thresholds (compliantly) often unlocks more than any advertising change. We have done this from zero on our own brands.
Marketplaces give you demand without acquisition cost, but at terrible margins and with no customer data you own. That trade-off is right for some businesses and wrong for others. Because we run our own D2C brands across marketplaces and owned channels, we can tell you honestly which one your margin structure actually favours, rather than selling you the service regardless.
How we run marketplace marketing
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01
Fix the listing
Title, bullets, A+ content, images and backend keywords. The work that sets your conversion rate and therefore your ad ceiling.
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02
Model ACOS against margin
We factor marketplace fees, storage and returns in, so your target ACOS reflects real profitability, not a generic benchmark.
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03
Advertise deliberately
Sponsored Products, Brands and Display managed against that margin-aware target.
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04
Build review velocity
Compliant review generation to clear the thresholds that gate everything else.
What's included
Listing optimisation
Title, bullets, A+ content, images and backend keywords built to convert.
Margin-aware ACOS targets
Fees, storage and returns modelled into the target.
Advertising management
Sponsored Products, Brands and Display run to profitability.
Review generation
Compliant velocity to unlock platform features.
Salteen
A Banarasi pickle and namkeen brand built from nothing: trademark, domain, store, marketplaces, ads, profit.
Read the case studyIndustry context changes the playbook
The same service looks different depending on the economics and compliance of your sector. These are the ones we run marketplace marketing for most.
A monthly retainer covering listing work and advertising management, plus your ad spend. If we conclude marketplace is the wrong channel for your margins, we will say so before you commit. That honesty is part of the service.
Marketplace Marketing: common questions
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Usually both, sequenced. Marketplaces give demand without acquisition cost but terrible margins and no customer data. Most Indian D2C brands need marketplace volume early and shift to owned channels as brand search grows.
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Because the listing sets your conversion rate, and conversion rate determines what your ads can afford to bid. Fixing a weak listing often does more than any campaign change.
Ready to talk Marketplace Marketing?
Send a message and we will reply with a first read on your account, before any conversation about fees.