Google Business Profile Audit Checklist
The 32-point checklist we run on every local client profile.
Work down the list. Progress is saved in this browser only.
Basics that decide whether you appear at all
Hours, which cause more lost calls than anything else
Photos and video
Reviews
The parts almost nobody fills in
Posts and ongoing signals
Verification and hygiene
How to use this
Work down it once properly, which takes about ninety minutes on a profile nobody has touched in a year, then revisit it quarterly. The score is only useful against your own previous score, since a dental clinic and a restaurant will never have the same list of applicable items.
The items that move the needle first
If you only do four things: fix the primary category, fill in Products, reply to every review from the last ninety days, and add special hours for the next public holiday. Category selection alone decides which searches you are eligible for, and Products generates the category chips that appear directly on your profile, which almost nobody fills in.
What this checklist will not fix
Proximity is the strongest local ranking factor and you cannot change your address to suit it. A complete profile competes properly within its catchment, and it will not put you top of a map pack three suburbs away. If that is the goal, the answer is a second location rather than a better profile.
Your brand could be next
Send a few details and we will reply on WhatsApp with a first read on what we would do, before any talk of fees.