ROAS Break-Even Calculator
Work out the ROAS you actually need from your margin, not a benchmark someone quoted you.
Your numbers
Below this you lose money on every order. Above it you profit.
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To keep roughly a third of revenue as profit after ads, aim for around -. That is a starting point, not a rule, your runway and growth stage matter.
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How to read this
Break-even ROAS is simply the inverse of your contribution margin. If every order leaves 42% after product, shipping, fees and expected returns, then you need to make back a little over twice your ad spend just to cover the ad and the costs, that is a break-even ROAS around 2.4.
The number people get wrong is returns. A 15% RTO rate does not shave 15% off the top; it means fifteen orders in every hundred cost you shipping both ways and return nothing, which hits margin harder than most dashboards show. That is why it is a field here.
What to do with the answer
If your live ROAS sits comfortably above break-even, you have room to spend more aggressively. If it hovers near the line, the fix is usually margin, raising AOV or cutting shipping cost, not more budget. We wrote this because we needed it for our own brands.
Your brand could be next
Send a few details and we will reply on WhatsApp with a first read on what we would do, before any talk of fees.