Nineteen years in one city, across four platform eras
Rangblaze Media started as a design studio in 2007 and became a digital marketing agency in 2017. The through line is the same either way: work that a business owner can read, measure and hold us to.
How the company got here
-
2007
Rachna Studio opens
The work was design and identity: logos, print, packaging, the things a Mumbai business needed before it needed a website. Small clients, most of them local, most of them first-time buyers of anything called branding.
-
2012
First ecommerce client, and the one still with us
Aromatantra came to us with a hand-built HTML page and no way to take an order properly. Rebuilding it, then writing for it and earning links to it year after year, is where the studio learned that compounding beats campaigns. Fourteen years later they are still a client, now running two storefronts and shipping worldwide.
-
2017
Rachna Studio becomes Rangblaze Media
Cheap mobile data had put a smartphone in the hands of customers who never owned a desktop, and those customers were now searching, comparing and buying from a phone. Design on its own no longer answered what clients were asking for. The studio expanded into search, paid advertising, social and analytics, and changed its name to match the work.
-
2021
Incorporated as Rangblaze Media Private Limited
CIN U72900MH2021PTC354202. Incorporation was a practical step. Larger clients, particularly in healthcare and real estate, need a registered counterparty on the other side of the contract before procurement can raise a purchase order at all.
-
2021
We started building our own D2C brands
Satrishi came first, around 2021, then Salteen and VedicLit. Running our own stores changed how we work. When the ad budget, the returns and the checkout losses come out of our own pocket, the advice we give clients stops being theoretical and starts being something we have already paid to learn.
-
2024
Google Partner
Google Partner status confirmed in 2024, on the back of managed ad accounts with tracked conversions rather than vanity spend.
-
2025
Meta Business Partner
Meta Business Partner status followed in 2025, covering the paid social work we run for our own brands and for clients.
-
Today
Two offices, and accounts we run with our own money in them
Mumbai remains the head office, with a second opening in Indore. Alongside client accounts we build and run our own direct-to-consumer brands, which is why the advice on this site gets specific about checkout, returns and payment gateways instead of staying general about growth.
Working in this industry since
Brands worked with since then
D2C brands we own and run
Sectors we publish playbooks for
We spend our own money on the channels we sell
Alongside client accounts we build and run our own direct-to-consumer brands, from naming and storefront through to first sale and the returns that follow it. So when we talk about a Merchant Center rejection, a cash-on-delivery return rate or a checkout that loses people at the shipping line, we are describing something we fixed on an account where the loss came out of our own pocket.
It also keeps the advice honest. A tactic that does not work shows up in our numbers before it shows up in yours, and by the time we recommend something it has usually already been tested somewhere we could afford for it to fail.
A marketing budget should return more than it costs, and you should be able to see the arithmetic that proves it.
What we hold to
Reporting should be readable by the person paying for it. The account belongs to the client, always, including the day they leave. Telling you a channel is wrong for your margin is worth more than a signed retainer. And a small senior team beats a large junior one, which means capping how much work we take.
The Rangblaze sequence
Seven steps, in this order, because each one depends on the answer to the one before it.
-
01
Research
Read the account, the market and the arithmetic before proposing anything. On an existing account the first month of the search terms report usually names most of the waste.
-
02
Strategy
Decide which channels suit the margin. This is the step where we say a channel is wrong for your unit economics, which is worth more to you than a signed retainer.
-
03
Create
Build the pages, creative and tracking the plan depends on. A campaign pointed at a page that does not answer the query fails no matter how well it is bid.
-
04
Launch
Ship small, with conversion tracking verified before spend scales. A week of clean data beats a month of guessing.
-
05
Measure
Report to the thing that pays the bills, which for a clinic means booked appointments and for a store means delivered orders after returns have come back.
-
06
Improve
Cut what loses and fund what works, weekly. Most of the gain in the first quarter comes from subtraction.
-
07
Scale
Increase spend only where the economics survive it. Volume bought below break-even loses money faster the more of it you buy.
Satyam Yadav
Started Rachna Studio in 2007 and has worked in Indian digital marketing since. Still builds campaigns and writes the reporting rather than supervising people who do, which is the main reason the team stays small.
Your brand could be next
Send a few details and we will reply on WhatsApp with a first read on what we would do, before any talk of fees.