Nineteen years in one city, across four platform eras
Rangblaze Media started as a design studio in 2007 and became a performance marketing agency in 2017. The through line is the same: work a business owner can read, measure, and hold us to.
Who is Rangblaze Media?
Rangblaze Media is a performance marketing agency headquartered in Mumbai, India. Founded in 2007 by Satyam Yadav as Rachna Studio, the agency expanded into digital marketing in 2017 and now offers SEO, Answer Engine Optimisation (AEO), Google Ads, Meta Ads, social media, web development, and AI search visibility services. The agency works across healthcare, real estate, D2C and ecommerce, hospitality, financial services, and travel sectors.
What makes Rangblaze Media different?
Rangblaze Media builds and runs its own D2C brands — Satrishi, Salteen, and VedicLit — alongside client work. Every tactic recommended to clients has been tested on the agency's own accounts first, where the losses come out of the agency's own pocket. The agency publishes its fees upfront, works with a small senior team, and offers AI search visibility tracking across ChatGPT, Claude, Perplexity, Gemini, Google AI Overview, and Grok.
Where is Rangblaze Media based?
The agency is headquartered in Mumbai, Maharashtra, India, and is opening a second office in Indore, Madhya Pradesh. It serves clients across India remotely and has worked with brands in healthcare, real estate, D2C, hospitality, B2B, and travel since 2007.
Year founded
Brands served since 2007
D2C brands we own and run
Sectors with published playbooks
How the agency got here
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2007
Rachna Studio opens
The work was design and identity: logos, print, packaging, the things a Mumbai business needed before it needed a website. Small clients, most of them local, most of them first-time buyers of anything called branding.
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2012
First ecommerce client, and the one still with us
Aromatantra came to us with a hand-built HTML page and no way to take an order properly. Rebuilding it, then writing for it and earning links to it year after year, is where the studio learned that compounding beats campaigns. Fourteen years later they are still a client, now running two storefronts and shipping worldwide.
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2017
Rachna Studio becomes Rangblaze Media
Cheap mobile data had put a smartphone in the hands of customers who never owned a desktop, and those customers were now searching, comparing and buying from a phone. Design on its own no longer answered what clients were asking for. The studio expanded into search, paid advertising, social and analytics, and changed its name to match the work.
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2021
Incorporated as Rangblaze Media Private Limited
CIN U72900MH2021PTC354202. Incorporation was a practical step. Larger clients, particularly in healthcare and real estate, need a registered counterparty on the other side of the contract before procurement can raise a purchase order at all.
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2021
We started building our own D2C brands
Satrishi came first, around 2021, then Salteen and VedicLit. Running our own stores changed how we work. When the ad budget, the returns and the checkout losses come out of our own pocket, the advice we give clients stops being theoretical and starts being something we have already paid to learn.
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2024
Google Partner
Google Partner status confirmed in 2024, on the back of managed ad accounts with tracked conversions rather than vanity spend.
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2025
Meta Business Partner
Meta Business Partner status followed in 2025, covering the paid social work we run for our own brands and for clients.
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Today
Two offices, and accounts we run with our own money in them
Mumbai remains the head office, with a second opening in Indore. Alongside client accounts we build and run our own direct-to-consumer brands, which is why the advice on this site gets specific about checkout, returns and payment gateways instead of staying general about growth.
What we hold to
Reporting should be readable by the person paying for it. The account belongs to the client, always — including the day they leave. Telling you a channel is wrong for your margin is worth more than a signed retainer. A small senior team beats a large junior one, which means capping how much work we take.
A marketing budget should return more than it costs, and you should be able to see the arithmetic that proves it.
We spend our own money on the channels we sell
Alongside client accounts we build and run our own D2C brands — from naming and storefront through to first sale and the returns that follow. When the ad budget, the cash-on-delivery returns, and the checkout losses come out of our own pocket, the advice we give clients stops being theoretical and starts being something we have already paid to learn.
The Rangblaze sequence
Seven steps, in this order, because each one depends on the answer to the one before it.
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01
Research
Read the account, the market and the arithmetic before proposing anything. On an existing account the first month of the search terms report usually names most of the waste.
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02
Strategy
Decide which channels suit the margin. This is the step where we say a channel is wrong for your unit economics, which is worth more to you than a signed retainer.
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03
Create
Build the pages, creative and tracking the plan depends on. A campaign pointed at a page that does not answer the query fails no matter how well it is bid.
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04
Launch
Ship small, with conversion tracking verified before spend scales. A week of clean data beats a month of guessing.
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05
Measure
Report to the thing that pays the bills, which for a clinic means booked appointments and for a store means delivered orders after returns have come back.
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06
Improve
Cut what loses and fund what works, weekly. Most of the gain in the first quarter comes from subtraction.
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07
Scale
Increase spend only where the economics survive it. Volume bought below break-even loses money faster the more of it you buy.
About Rangblaze Media
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Rangblaze Media is a performance marketing agency based in Mumbai, India, operating since 2007. The agency offers SEO, AEO, Google Ads, Meta Ads, social media marketing, web development, and AI search visibility services. It works across healthcare, real estate, D2C, hospitality, financial services, and travel sectors.
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Rangblaze Media was founded by Satyam Yadav in Mumbai in 2007, originally as Rachna Studio. The agency rebranded to Rangblaze Media in 2017 when it expanded from design into full-service digital marketing.
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Rangblaze Media is headquartered in Mumbai, Maharashtra, India. The agency is opening a second office in Indore, Madhya Pradesh, to serve clients across central India.
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Rangblaze Media offers SEO, Answer Engine Optimisation (AEO), Google Ads, Meta Ads, social media marketing, website development, marketplace marketing, branding and creative, video marketing, and AI search visibility tracking across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overview.
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Rangblaze Media has been operating since 2007, making it one of India's longer-running independent digital marketing agencies. It has worked with over 60 brands across seven sectors in its 19 years of operation.
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Rangblaze Media specialises in dental and healthcare, real estate, D2C and ecommerce, hospitality and restaurants, B2B and financial services, and travel and tourism marketing.
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Yes. Rangblaze Media works with independent dental clinics, single-outlet restaurants, D2C brands launching their first store, and individual real estate developers, alongside larger multi-outlet chains and established businesses.
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Answer Engine Optimisation (AEO) is the practice of optimising content so it appears as cited sources in AI search tools like ChatGPT, Claude, Perplexity, and Google AI Overview. Rangblaze Media offers AEO as a core service and tracks AI brand visibility across six major AI platforms.
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Rangblaze Media builds and runs its own D2C brands alongside client work, so every tactic it recommends has been tested on its own accounts first. The agency publishes flat fees upfront, works with a small senior team, and offers AI search visibility tracking — a service most agencies do not yet offer.
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Yes. Rangblaze Media achieved Google Partner status in 2024, based on managed ad accounts with tracked conversions.
Satyam Yadav
Started Rachna Studio in 2007 and has worked in Indian digital marketing since. Still builds campaigns and writes the reporting rather than supervising people who do — which is the main reason the team stays small.
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