11 min read · Free

Running Google Business Profile Across Five Outlets

The access model that stops outlets drifting apart, the three things that get profiles suspended, the audit sheet to run per outlet, and why discovery searches are the only number worth reporting.

Multi-location Google Business Profile management: duplicate consolidation, category strategy, review operations at volume and the reporting that shows whether new customers are finding you.

What is inside

  1. Why five profiles is an operations problem
  2. The access model
  3. Same across outlets, different across outlets
  4. The business name rule
  5. Categories and attributes
  6. Consolidating duplicates
  7. Discovery against direct
  8. Review operations at volume
  9. Photographs and posts
  10. Suspension and reinstatement
  11. The per-outlet audit sheet
  12. The operating calendar

It closes with a one-page checklist you can hand to whoever runs this day to day.

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This playbook pairs with our work in hospitality marketing.

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