Free Brand Presence Audit

Why this checks the brand and not the website

A website audit asks whether pages are built well. That is a useful question and a narrow one, because a customer looking for a dentist in Vijay Nagar or a bakery that delivers on Sunday is not evaluating your markup. They search a name, glance at a rating, open a profile, ask an assistant, and decide in under a minute. This audit follows that path instead: whether Google can tell what your business is, whether the map listing and the site agree with each other, whether your accounts are formally connected to the brand, and whether an AI assistant is even permitted to read you.

The result is one number and a short list of causes. Score above eighty and your problem is competition rather than plumbing. Score below forty and you are almost certainly paying for traffic that a fixed listing would have brought you free.

What the score is built from

Six areas, weighted by what each one costs you when it is missing. Organisation markup and a title that carries your own name are weighted heaviest, because without them a search for your exact brand can return a directory listing above your own site. Opening hours and image dimensions sit at the bottom, worth fixing but rarely decisive.

A passing check counts in full and a warning counts half, so a thin description and a missing one are scored differently. Items we could not measure are marked and excluded from the arithmetic entirely, which is why two brands with the same visible findings can carry slightly different denominators.

What this audit does not do

It reads your site from the outside, the same way a crawler does. It cannot open your Google Business Profile, so the star rating, the review count and the date of the last review are not in the score. It does not run live searches, so it cannot tell you where you rank. It does not prompt ChatGPT or Perplexity about your brand, so it reports whether those crawlers are allowed to read you rather than what they currently say.

Those three gaps are real, and each one is stated in the results rather than filled with a guess. A score built partly on invented data would read more impressively and be worth considerably less.

Reading the result without a marketer

Start at the top of the fix list and stop when you hit something that needs a developer. Almost everything above that line is content work: a title, a description, an about page, a footer with your address and your profiles in it. The items that do need code are usually a single JSON-LD block added once and left alone.

Run it again after the changes go live. The score moves within a day, well before search results do, because most of what is measured here is what you publish rather than what Google has decided about you.