The Healthcare Patient Acquisition Playbook

Patient acquisition for clinics within Indian medical advertising rules: what may be claimed, the funnel priced to the attended patient, and why the show rate moves acquisition cost more than any bid.

What is inside

1. The two constraints that shape everything
2. What you are permitted to say
3. Claims that end campaigns, and their compliant equivalents
4. The funnel, priced end to end
5. Why cost per enquiry misleads
6. The front desk is the media buy
7. Search, and the intent that converts
8. Local presence and the reviews problem
9. Consent, records and the data you hold
10. Reporting without exposing patient data
11. The compliance and acquisition checklist

It closes with a one-page checklist you can hand to whoever runs this day to day.

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This playbook pairs with our work in healthcare marketing.