Campaigns Run Through Our Own Creator Network
Influencer deals brokered through third-party platforms come with opaque pricing and no accountability when a creator underdelivers. We maintain our own network with tracked performance history, so we know who converts for a category before we brief them.
What is the difference between good and wasted influencer marketing?
Influencer marketing works when a creator your audience already trusts vouches for you credibly, and you can use that content beyond the single post. It is wasted when you pay for follower counts, get one post that disappears in a day, and have no idea whether it did anything. The difference is selection, disclosure and usage rights.
We choose creators on tracked performance history, not follower count. We know who has actually converted for a category before we brief them. And we sort usage and whitelisting rights upfront, so a post that performs can be amplified as an ad rather than vanishing after twenty-four hours.
Disclosure is non-negotiable. Clear #ad and #collab labelling is written into every agreement. It keeps you compliant with ASCI guidance and, counterintuitively, protects your brand more than hiding the arrangement ever would. Audiences trust disclosed partnerships more than ones that feel sneaky.
The barter-versus-paid question has a real answer that depends on your scale, and most agencies will not give it to you straight because it affects their margin. We will tell you which side of that line you are on, because we have run both models across our own brands and know where each stops working.
How we run influencer marketing & ugc
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01
Match creators to the objective
Selected on tracked performance for your category, weighted micro or macro depending on the goal.
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02
Brief and disclose
Clear creative direction and ASCI-compliant disclosure written into every agreement.
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03
Secure usage rights
Whitelisting and amplification rights negotiated before the shoot, not after the post performs.
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04
Amplify what works
Winning content promoted as paid creative, extending its life well beyond the original post.
What's included
Vetted creator selection
Chosen on tracked performance history, not follower count.
ASCI-compliant campaigns
Disclosure built into every agreement to protect your brand.
Usage and whitelisting rights
Negotiated upfront so good content can be amplified.
UGC for paid
Creator content repurposed as tested ad creative.
Within Influencer Marketing & UGC
Barter Influencer Marketing
Product-for-content campaigns with the selection and tracking barter usually lacks.
ExploreMicro Influencer Marketing
High-engagement creators chosen on real reach, not follower count.
ExploreUGC Video Production
Authentic creator videos built to run as paid ads, rights included.
ExploreRegional & Vernacular
Native-language creators reaching the India that does not buy in English.
ExploreIndustry context changes the playbook
The same service looks different depending on the economics and compliance of your sector. These are the ones we run influencer marketing & ugc for most.
Scoped per campaign, covering creator fees and management. We compare barter and paid models honestly against your scale, rather than defaulting to whichever earns us more.
Influencer Marketing & UGC: common questions
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Depends on the objective. Micro creators deliver better cost per engagement and more usable UGC; macro deliver reach and a credibility signal. For most Indian D2C launches we weight toward micro with one or two macro anchors.
Tell us the brief, we send the shortlist
Eight to twelve creators matched to your category, city and budget, with reach, engagement and price, back within one working day. Free, and you are not committed to any of them.
Ready to talk Influencer Marketing & UGC?
Send a message and we will reply with a first read on your account, before any conversation about fees.