8 min read · Free

Scaling Meta Ads on Indian Unit Economics

Why imported US playbooks break here, how to derive a ROAS target from your own costs, and the return-to-origin correction that decides whether a healthy dashboard is telling you the truth.

A Meta ads scaling playbook built for Indian D2C: contribution margin targets, the return-to-origin correction, creative supply, and why imported US playbooks break here.

What is inside

  1. Why imported playbooks break here
  2. Working out what you can actually afford
  3. The return-to-origin correction
  4. The break-even worksheet
  5. Account structure and the learning phase
  6. Creative as an operating cost
  7. Scaling without breaking what works
  8. Reading the account correctly

It closes with a one-page checklist you can hand to whoever runs this day to day.

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This playbook pairs with our work in d2c & retail marketing.

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