8 min read · Free
Scaling Meta Ads on Indian Unit Economics
Why imported US playbooks break here, how to derive a ROAS target from your own costs, and the return-to-origin correction that decides whether a healthy dashboard is telling you the truth.
A Meta ads scaling playbook built for Indian D2C: contribution margin targets, the return-to-origin correction, creative supply, and why imported US playbooks break here.
What is inside
- Why imported playbooks break here
- Working out what you can actually afford
- The return-to-origin correction
- The break-even worksheet
- Account structure and the learning phase
- Creative as an operating cost
- Scaling without breaking what works
- Reading the account correctly
It closes with a one-page checklist you can hand to whoever runs this day to day.
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This playbook pairs with our work in d2c & retail marketing.
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