A D2C brand runs a national campaign entirely through English-speaking Mumbai and Bangalore creators, then wonders why growth stalls outside a handful of cities. The answer is simple: most of the country was never spoken to in a language it uses. Vernacular content is not a niche add-on to an Indian growth strategy, it is most of the addressable audience.
We run regional campaigns with creators who make content natively in the target language and understand the culture behind it, not translated captions bolted onto English content. Selection, briefing and tracking work the same way as any campaign we run, applied to creators who can actually reach the audience you are missing.