Browsing Category
Branding
30 posts
How Nike’s Branding Strategy Continues to Dominate
How Nike’s Branding Strategy Continues to Dominate Nike, a global giant in the athletic footwear and apparel industry,…
Rebranding on a Budget, Tips for Small Businesses
Introduction Rebranding can seem like a daunting and expensive process, especially for small businesses with limited resources. However,…
Patanjali – From Ayurvedic Roots to Modern Market Dominance
Introduction Patanjali Ayurved, an Indian consumer goods company founded by yoga guru Baba Ramdev and Acharya Balkrishna in…
Case Study – Successful Rebrands in the Digital Age
Introduction In today’s fast-paced digital world, businesses must constantly evolve to stay relevant. A well-executed rebrand can reinvigorate…
How Airbnb Built a Strong Brand Community
Airbnb, a global leader in the online marketplace for lodging and experiences, has achieved remarkable success not just…
Creating a Memorable Brand Tagline
A brand tagline is more than just a catchy phrase; it’s a powerful tool that encapsulates the essence…
The Role of Market Research in Brand Development
Market research plays a critical role in the development of a successful brand. By understanding the market landscape,…
Leveraging Local Partnerships – The Success of Coca-Cola
Coca-Cola, one of the world’s most iconic brands, has achieved remarkable success in markets across the globe. A…
The Role of Market Research in Rebranding
Introduction Rebranding is a critical step for any business looking to evolve, reposition itself in the market, or…
How to Use Negative Space in Logo Design
Negative space, also known as white space, is the area around and between the elements of a design.…